How Fortal Created a New Revenue Stream with a 360° Platform

Fortal Soluções Financeiras is a legal info services company that stands out in a complex and dynamic niche. With a clear vision for expansion, Fortal's leadership identified that, to reach the next level, they needed to overcome the fragmentation of their tools and processes.

The Challenge: The Need for a Unified Ecosystem

Fortal's operation was multifaceted and each business pillar required a specific solution, but the lack of integration between them created bottlenecks and limited growth. The demand was for a single platform that could manage:

• Educational Module: The offering and management of courses and training for clients and partners, a strategic front for the company.
• Digital Contract Signing: A secure solution, with legal validity, to accelerate document formalization.
• Legal Process Management: Centralized tracking of all internal and client processes.
• Partner Network: Communication and management of a complex and vital network for operations.

Keeping these systems separate meant inefficiency, rework and, most importantly, a barrier to scaling the business cohesively.

The Solution: The Platform That Became a Product

Link Soluções was challenged to build more than a system: a true digital ecosystem. We developed a fully custom 360° platform, designed to be the heart of Fortal's operations.

The solution integrated all pillars in one place:

• Educational Platform (EAD): A complete module to create, sell and manage online courses, with access control and student progress tracking.
• Integrated Digital Signer: An electronic signature tool with legal validation, compliant with Brazilian standards, that eliminated bureaucracy and accelerated deal closing.
• Process Management System: An intelligent workflow to centralize and optimize tracking of all legal processes, from opening to conclusion.
• Partner Portal: An exclusive area to facilitate communication, information sharing and management of Fortal's entire partner network.

The platform proved so robust and efficient that a new business potential emerged: Fortal could offer it as a service to other companies in the sector.

Transformative Results: The Platform That Pays for Itself

Implementation of the 360° platform was an inflection point for Fortal. The company not only drastically optimized its processes, but opened a new business front that drove exponential growth.

Proven Impacts

• Creation of a New Revenue Line, by transforming the internal platform into a marketable SaaS (Software as a Service) product.
• Substantial Daily Revenue Increase, driven by the new revenue source and greater efficiency in delivering traditional services.
• Complete Operation Centralization, which provided a unified view of the business and facilitated strategic decision-making.
• Market Leadership Consolidation, positioning Fortal not only as a service provider, but also as a provider of innovative technology in its niche.

Fortal's case is the definitive example of how a strategic investment in technology, made by a partner who understands the business, can go beyond solving problems and become a powerful engine of growth and innovation.