How Moxxi Regained Total Control of Their Business with a 100% Custom E-commerce

Moxxi is a brand that breathes exclusivity, with a product curation that has won over its audience. For them, the shopping experience is as important as the product itself. However, success brought a challenge that many growing companies face: the limitations of traditional e-commerce platforms.

Behind a successful operation, the team felt they were losing control. Ready-made platforms prevented total customization, limited the business's ability to adapt, and, most importantly, did not allow owners to have a complete and strategic view of operations.

The Challenge: Lack of Freedom and Loss of Control

Ready-made platforms, although functional, created barriers for Moxxi:

• Lack of Customization: Design and user experience did not reflect the brand's unique identity, resulting in a disconnect between the store and the customer.
• Technological Dependency: Moxxi was hostage to the platform's resources and limitations, without the freedom to create specific features that aligned with their business model.
• Limited Vision: Lack of data integration and inability to create custom dashboards resulted in decisions made based on intuition, not concrete information.

The brand needed a revolution: a platform that wasn't just a virtual store, but an extension of their business model, ensuring total control over operations.

The Solution: Custom E-commerce for Growth

Instead of adapting Moxxi to an existing platform, Link Soluções created an e-commerce solution from scratch, tailored to the brand's needs and ambitions. We understood that Moxxi needed a tool that would grow with them, not limit their potential.

We developed a 100% custom e-commerce that became the brand's digital heart. With the new solution, Moxxi now has:

• Total Control: Owners now have unrestricted access to the platform, being able to customize every detail of design, features and processes, without depending on third parties.
• Respected Business Model: The platform was built around Moxxi's business logic, ensuring that all rules, promotions and customer experience work exactly as planned.
• Data-Driven Decisions: A system of custom dashboards and reports that provides a 360° view of the business, from customer behavior to product performance.
• Freedom to Innovate: Moxxi can now test new ideas, create exclusive features and quickly adapt to market changes, without the restrictions of a generic platform.

Results That Speak for Themselves: E-commerce as a Competitive Advantage

The implementation of the custom e-commerce was not just a migration; it was an elevation of Moxxi's business model. Total control and the ability to innovate became the brand's main competitive advantages.

Proven Impacts

• Significant Online Sales Growth, driven by optimized shopping experience and custom features that convert more.
• Internal Process Optimization, thanks to a system made for the real workflow of the Moxxi team, eliminating manual tasks and bottlenecks.
• Total Freedom to Innovate, with the ability to add new features and quickly adapt to market demands, without depending on third parties.
• Strategic Business Control, with access to centralized data and custom reports that enable smarter and faster decisions.

This case proves that, for brands seeking exclusivity and control, e-commerce cannot be a ready-made platform, but rather a strategic tool, tailored for success. Moxxi didn't just gain a virtual store; they gained total control to build their digital future.